Following a sell-out LCF show on 26 June, the BA (Hons) Fashion Design and Realisation Part Time have been pioneering the realisation of their designs in the digital world. This opportunity is offered by, the new online fashion application that allows users to mix and match outfits virtually from a growing array of retailers and facilitate purchase on the retailers’ sites.

“Schway provided the students with an excellent online platform to showcase new talent. With the online fashion sales growth far exceeding that of the traditional stores, we are looking to provide a digital experience that lets consumers co-create their look from the beautiful pieces out students created” says Dr Julia Wolny, Course Leader at LCF and mass customisation expert.

The collection goes live on the London College of Fashion website on 14 July. It will also be featured on social networking sites such as BEBO and Facebook.

Eamonn Clark, Managing Director of Schway has said “This way anyone can get close and personal to the designers latest creations and interact with them – something that in the past,  would have been a preserve of the chosen few attending the show”. The photography for the launch is being sponsored by Fashshot –  executive producer, Lee Friend.

The online showcase will be live until 30 September, but the collaboration between and LCF is set to continue. The next project will involve the whole Part Time portfolio of courses, including BA(Hons) Fashion Business and BA(Hons) Fashion Media Part Time showcasing a sustainable collection developed as part of a DEFRA initiative.