From vintage Dior to the latest APC, and the hottest finds in between, style mavens will have a lot to be grateful to the Fair Fashion Fair for this September. The brainchild of LCF BA Fashion Management graduate Jade Galston, the Fair Fashion Fair is a socially conscious pop-up shop that sources the best pieces of fashion, jewellery and home wares from charity shops and styles them ready for the Capital’s fashionistas.
Debuting this autumn in support of Mind, the Fair takes the hard work out of sourcing thrift store gems and aims to provide an alternative to mass production shopping. All originating from donated items, the Fair edits the charity shop finds in a fresh new style, showcasing them to a new audience in West London’s Notting Hill, just off fashion mecca Westbourne Grove.
Vintage aficionados are primed to find anything from rare vintage pieces and quirky animal print jumpers, to bizarre and unusual objects for the home, all styled with a socially conscious message; Fair Fashion Fair aims to highlight the diversity of fashion that charity shops have to offer, turning around the perception of thrift shopping, and hopefully helping to increasing the footfall to the shops.
A phenomenal advert for practising what you preach, Fair founder and former high street fashion addict Jade Alice Galston recently set herself the challenge of only clothes shopping in charity stores for an entire year. She shared the story of her year in fashion rehab with the Evening Standard.
Speaking on her new venture she comments: ”’I started Fair Fashion Fair after a personal challenge in 2011 of spending the whole year abstaining from the high street and only buying clothes from charity shops. I really just want people to realise what fashion gems are already out there for the taking, in the hope that by extending the life cycle of clothes the need for so much mass production and its damaging effect on the environment will be reduced. The pop up shop will open shoppers eyes to a new kind of charity shop and a fresh way of shopping.
“I hope that in the future Fair Fashion Fair will become a well known brand in itself supporting a variety of charities all over the country and fingers crossed the world, to as many people as possible, highlighting just how great charity shop shopping really is.”
The Fair Fashion Fair will take place 8-9 September, 10am-6pm at The Print Rooms 34 Hereford Road, just off Westbourne Grove Notting Hill London W2 5AJ and will benefit Mind, the leading mental health charity for England and Wales.