An award-winning architecture practice has been chosen to design UAL’s new campus for London College of Fashion on Queen Elizabeth Olympic Park in Stratford.

Allies and Morrison, in conjunction with RIBA Gold Medal winners O’Donnell & Tuomey and other renowned practices, have been chosen to design the new culture and university complex. The development is part of the ‘Olympicopolis’ scheme announced by Mayor of London Boris Johnson, on Stratford Waterfront in Queen Elizabeth Olympic Park.

An artist’s impression of chosen concept – final designs will be revealed later this year.

An artist’s impression of  the chosen concept – final designs will be revealed later this year.

The architects were chosen by a jury which included representatives from each of the institutions to be housed in the scheme, including UAL Vice-Chancellor Nigel Carrington.

It will bring together London College of Fashion’s 6,500 students and staff for the first time in the College’s 100 year history.

Nigel Carrington said: “We’re delighted to have Allies and Morrison on board for this project. They have a proven track-record of delivering iconic buildings in line with what we would expect for UAL. Over the coming weeks and months we will work with the London Legacy Development Corporation and the architects to make sure UAL’s requirements are met, revealing the final designs later this year.”

The new campus will include two major research centres focusing on sustainability and innovation in the fashion industry. It will provide widespread access to advanced fashion technology, business incubators, and a changing programme of public exhibitions.

The Waterfront site will also house new locations for the Victoria and Albert Museum and Sadler’s Wells. Discussions are also underway with the Smithsonian Institution to join the scheme by opening its first permanent museum outside the United States.

Mayor of London Boris Johnson said: “Stratford Waterfront is set to become a world leading centre of culture and higher education, and I am thrilled that we have been able to appoint some serious talent to work on the designs. Their work will be key to a project that is expected to generate nearly £2bn and bring 3,000 new jobs to the Olympic Park.”