As UAL’s Summer Shows burst on to the scene for 2016, we look at the creatives behind the campaigns.
Camberwell, Chelsea, and Wimbledon Colleges of Arts’ summer shows campaign graphics were designed by Spy Studios, who were awarded “highly commended” at the Brand Impact Awards last year for their work with the Colleges.
Central Saint Martin’s 2016 degree shows take the theme of “CSM Loading” and feature two images playing on the concept in bold pink and red tones, which run across the final year shows for undergraduate and postgraduate courses. The campaign was designed by final year BA (Hons) Graphic Design students Sophie Rush and Shannon Swinburn and incorporates photography by John Sturrock.
The duo told CSM News that “We decided the one thing that everyone has in common is that even though it’s important that everyone works with whatever physical things they make, it’s also important to have a digital presence. We wanted to represent something that’s digital but in a physical way. We’ve ended up representing loading in different states.”
London College of Communication’s graduate shows campaign leads with black and yellow graphics designed by Tara Hanrahan at Think/Do. The campaign incorporates the College’s degree shows and public programme and runs throughout the summer.
Tara told the London College of Communication blog: “I wanted to communicate the multiplicity of creative potential at LCC. My priorities were to generate an aesthetic that represented this diversity and had sufficient breadth to work across a variety scales and formats.”
Tara Hanrahan is also Co-founder and Researcher at Conscientious Communicators at London College of Communication and the campaign employs sustainable materials throughout.
London College of Fashion’s grey visuals reflect the 2016 graduate show exhibition design but with a ‘glitch’ of colour, created by Nikolai Garcia, a design alumnus of London College of Communication. Each year LCF graduate shows branding remains consistent through an established typeface, with one abstract variation, to encompass all courses and disciplines. For 2016, LCF’s summer shows print has changed to A6 format, to make tickets pocket-size and portable.
UAL’s campaign for the Summer Shows features work from 2015’s graduation shows, including Chelsea College of Arts’ BA (Hons) Fine Art graduate Frances Hogg (above), and Wimbledon College of Arts’ BA (Hons) Fine Art Painting graduate Janine Hall (below), designed by Fran Tomlinson in UAL’s Brand and Content team. Frances Hogg’s painted and sculptural work draws on colour and material rooted in a childhood in Ethiopia, Kenya and Sierra Leone, while Janine’s work is part of a series of paintings exploring depictions of light.
See all the dates and locations for this year’s UAL Summer Shows at http://www.arts.ac.uk/study-at-ual/summer-shows/
Follow the summer degree shows on social media and share your favourite shots with #UALsummershows and the relevant College hashtag – #CSMloading #LCFBA16 #MadeatChelsea #WCAShow2016 #LCCdegreeshows #Camberwellshows