The ‘NYLON Exchange Programme’ is a collaboration UAL and the SCF which provides a chance for students from London and New York to work together on collaborative projects and live briefs created by Foundation, and to broaden their creative networks.
Last summer UAL students went to the USA to work with students from New York on a poster campaign for the Made in America Festival. In the autumn, New York students took a trip to London so they could collaborate on a second live brief – to create a media campaign for the Foundation’s scholarships programme.
The campaign, created alongside SCF scholars, is now being used by the Foundation to encourage young people and donors to take part or apply for university scholarships.
The film, produced and directed by Carl Earl-Ocran, introduces some of the students involved and their experiences of working together.
UAL supports this project as part of its commitment to making opportunities available to students who are the first generation in their family to go to university. Jay-Z and his mother Gloria Carter founded the Shawn Carter Foundation with the aim of supporting young people who face socio-economic hardships progress to university.