Archive for the ‘Staff’ category

Nathan Shedroff Gives Five Tips For Design-Oriented MBA Students

Photo Credit: Nathan Shedroff

Photo Credit: Nathan Shedroff

In our second guest-post by Nathan Shedroff, the program chair of the Masters in Business Administration (MBA) in Design Strategy at the California College of the Arts, Nathan fuels from the success of his course to share helpful insights. Here, he gives five tips for design-oriented MBA students.

1) Numbers aren’t that scary. What likely scares design students is the experience of dealing with quantitatively-focused people who think that the numbers ARE the story (and all of it) instead of just a part of the story that needs to be told. Numbers should never make the decision (and this includes “big data”) but they should inform decisions and designers can’t be afraid of what numbers say.

2) Designers go into design fields because they’re comfortable with the qualitative in life. Traditional business people (and most business students) go into business because of the opposite—they trust numbers and “recipes” and feel lost without them. That sets-up a natural dichotomy (or even conflict). But both are necessary for informed strategy and decisions, as well as execution. Designers can help their peers better understand the power and qualitative value (which FAR outweighs quantitative value and is actually what most business people are after—they just don’t realize it or know how to phrase it). And, since most of our business peers aren’t willing to learn our language or processes, it’s up to us to learn theirs and be the translators.
3) Designers weile an incredible amount of influence (which is, ultimately, where leadership lives) because they can communicate visually. I’ve seen designers excel repeatedly within teams of mixed skills and experience because they can sketch something others are trying to articulate. In addition, our presentations are often more clear and attractive and strategy is about storytelling, after all.
4) Many qual people enter traditional business programs thinking that business has to be dry and serious to be legitimate. It doesn’t. Most “natural” business leaders and entrepreneurs know that people and ambiguity are opportunities to play, explore, and find new opportunities that others don’t see. The three tips above should explain why. A traditional degree doesn’t confer legitimacy or quality in and of itself—even at a hallowed institution. Some of the most respected programs in the world are ridiculously behind when it comes to teaching contemporary leadership, collaboration skills, design thinking, systems thinking, or project-based learning (instead of reading and regurgitating past cases). Students should look for programs that feel innovative in curriculum, teaching methods, and environment if they hope to be equipped for success tomorrow. The past isn’t an armory for the future.
5) By all means, don’t go join a business program right out of an undergraduate degree. This isn’t like an engineering, medicine, or law degree. As much as you’re rushing to become the business leader or designer you want to be, business programs require some experience to work from. Five—or even three—years of work experience gives students materials and lessons on which to draw and learn. We’ve had students ranging in age from 23 to 60 in the DMBA programs and I’ve seen the same lesson played-out in other MBA programs, as well: students simply learn more and “get more for their money” the more experience they have before they enter an MBA program.
- Nathan Shedroff, Program Chair, MBA in Design Strategy, California College of the Arts
As always, we welcome your thoughts via our survey at the bottom of the CSM MBA course page.


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Star LCF trio selected as Fashion Scout’s Ones To Watch

Youjia Jin, MA Fashion Design Technology Womenswear Min Wu, MA Fashion Design Technology Womenswear Keiko Nishiyama, MA Fashion Design Technology Womenswear

Not one, but three LCF alumnae have been announced as amongst Fashion Scout’s Ones To Watch.

Min Wu, MA Fashion Design Technology Womenswear 2013, has been selected for her flowing designs, whilst her classmate Keiko Nishiyama brings her intricate floral patterns to the showcase.

Finally, Youjia Jin who graduated from MA Womenswear in 2014, and whose work was seen on the LCF MA14 Catwalk, has been selected for her intriguing collection which mixes masculine and feminine elements.

Their SS15 collections will be shown as part of London Fashion Week this September, 12th to 16th.

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Mini Maker Faire interactive installation commission announced


Paper Playscapes © Artemis Papageorgiou and Gabriella Mastrangelo, 2014.

The Elephant & Castle Mini Maker Faire is coming back to London this autumn, and the Digital Programmes team at the V&A recently launched an open call for the commission of an interactive installation to be exhibited as part of the Faire at London College of Communication.

The judging panel, including LCC’s Ben Stopher, have now announced that Paper Playscapes, a project by Artemis Papageorgiou and Gabriella Mastrangelo, will be commissioned from this open call.

Paper Playscapes is an open-ended installation, made and interacted with collaboratively by designers and visitors, representing a landscape in movement.

Visitors will be invited to join in assembling and creating the structure – then they can play!


Sketches for Paper Playscapes © Artemis Papageorgiou and Gabriella Mastrangelo, 2014.

The modules that make up the piece are made out of corrugated cardboard, a sustainable cost-effective material that is easily assembled. Even though modules originate from pre-cut printed surfaces, and are therefore identical before assemblage, they are differentiated through folding and circuit-drawing.

Each cardboard module is designed to react to proximity and contact by emitting light through a series of LEDs placed on its surface. Little circuits inside the modules give them this interactive quality.


Artemis Papageorgiou and Gabriella Mastrangelo, 2014.

The modules then become props in a game that is a variation on musical chairs. The final outcome is a landscape in the making, a participatory space for coming together for a few moments, in order to learn, make and play.

Come along and try out Paper Playscapes for yourself at the Elephant and Castle Mini Maker Faire on Saturday 15 November 2014 at LCC!

More info on the V&A blog

Visit LCC’s Mini Maker Faire page

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Central Saint Martins Celebrates Sculptural History

Image from the Frank Martin exhibition.New window displays celebrate the contribution of Frank Martin and Anthony Caro to our sculpture department in the 1950s, 60s and 70s.

Frank Martin was Head of Sculpture at St Martin’s School of Art from 1952 to 1979. Under his leadership, the department became a centre for sculptural innovation.

Prominent figures such as Anthony Caro, Tim Scott, Phillip King, William Tucker, Michael Bolus, David Annesley and Isaac Witkin worked alongside him as teaching staff or practitioners.

Known as the New Generation sculptors, these artists took part in the seminal 1965 ‘New Generation’ exhibition at the Whitechapel Gallery.

Image from the Frank Martin exhibition Image from the Frank Martin exhibition Image from the Frank Martin exhibition Image from the Frank Martin exhibition

A window on the past

A Frank Martin window display, featuring archive photographs of him and his students, is on show at Central Saint Martins until 29 August. An exhibition about Anthony Caro will run 3-17 October 2014 in window gallery B.

These displays draw on the huge number of photographs and course documents held by the Tate Archive and our Museum and Study Collection.

The two institutions are currently applying for the funding to fully catalogue the Frank Martin Archive and turn the collection into an accessible, vital resource.

More information:
Museum and Study Collection
Tate Archive

All images are courtesy of Tate Archive and our Museum and Study Collection.

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UAL’s Head of Technology Enhanced Learning presents at Wikimania conference


Wikimania is the official annual event of the Wikimedia movement, where over 2,000 delegates come together to discover a range of projects that people are making with wikis and open content.

David White, UAL’s new Head of Technology Enhanced Learning, presented a keynote in the Future of Education section of the conference. Titled ‘Now that Wikipedia’s done everyone’s homework, what’s left to teach?’, his presentation explored the possibilities for students to contribute to, rather than simply reference, Wikipedia:

“To the exasperation of many teachers, Wikipedia is the first port of call for millions of students from primary school to university. Its sheer convenience is challenging standard pedagogical approaches that implicitly assume information is scarce and difficult to duplicate. What if teachers asked students to contribute to Wikipedia instead”

You can watch David’s keynote on the Wikimania live stream page.

To find out more about technology enhanced learning at UAL visit the Centre for Learning and Teaching in Art and Design website. For specific enquiries contact


A new way of referencing: Cite Them Right Online

Cite Them Right
From August 1 2014 the Cite Them Right Online (CTRO) version of Harvard will become the standard referencing style for all UAL taught courses – as endorsed by the UAL Learning, Teaching and Enhancement Committee.

Cite Them Right Online will replace The Guide to the Harvard System of Referencing produced by UAL Library Services, which will be removed from UAL web pages and will no longer be supported.

Cite Them Right Online provides searchable examples of citations and references for a wide range of media. There is also the facility to create sample records that can either be emailed or cut and pasted into a document.

In addition, the site contains very clear explanations on what is referencing and why it is important, how to avoid plagiarism, how to set out citation, how to create references for a bibliography and how to quote, paraphrase and summarise.

CTRO can be accessed directly or via e-library through the database A-Z.  A Quick Guide is also available.

News // The Independent’s Ian Burrell speaks out at LCC PR conference

WK Ian Burrell

Ian Burrell, Assistant Editor and Media Editor of The Independent. © Warren King

LCC recently hosted ‘PR & The Visual’, a conference exploring identity, space and performance, organised by the Network for Public Relations and Society.

LCC’s Simon Collister and Sarah Roberts-Bowman led the all-day event, which was attended by international academics and practitioners and included a wide-range of talks, including keynotes from Brand Union’s Glenn Tutssel and The Independent’s Ian Burrell.

Burrell focused on the lack of champions in PR and the need for the industry to have better representation, citing the likes of Andy Coulson, Matthew Freud, Alastair Campbell and Max Clifford as examples of hindering figureheads in an already misunderstood profession.

“This year has been a public relations disaster for the PR industry…. Publicity-seekers like Clifford should never again be given the freedom to dominate the industry’s profile as he did,” said Burrell.

Academic speakers explored a range of visually-based topics including the presence of PR in pop culture, with Murdoch University’s Kate Fitch examining the representation of the industry in HBO series True Blood.

De Montford University’s Liz Bridgen looked at how PR can be conceptualised within the socially constructed field of ‘dirty work’, and Elon University’s Jessalynn Strauss explained how the physical space of Las Vegas’ mob museum is adopted as a PR tactic.

The conference dissected successful visual PR campaigns like Wolfstar’s Flower Fireworks campaign for Interflora and Unity PR’s Lolz Not Trolls. Edelman’s Gavin Spicer discussed the logistics of their Halo 4 launch, which took over Lichtenstein to create a fully immersive brand experience.

Delegates also took part in practical workshops exploring the use of photography, film, infographics and Vines within a PR setting.

Watch the video //

Co-founder of the Network for Public Relations and Society, Simon Collister, said:

“Our ‘PR and the Visual’ conference has been a great success. We have brought together a range of international academics and practitioners to explore and discuss the challenges, limits and opportunities for public relations theory and practice.

“Feedback from delegates and speakers confirms what we suspected when planning the event: academic and practitioners need to think much more creatively when studying the field or planning campaigns. In hosting the event we’re confident we have opened a new chapter in PR scholarship and practice.”

Read the Storify of the event

WK delegates

© Warren King

Read about BA Public Relations

Read about MA Public Relations

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Where art and science converge: Exposing malaria through costume for performance

LCF News caught up with 2014 graduate, Katie-May Boyd, BA (Hons) Costume for Performance, after discovering her intriguing costumes at the BA14 Performance Exhibition. If you are looking for art that explores scientific fact in an intriguing way, her costumes are it.

LCF News: Tells us about your final project – what did you set out to achieve?

Katie: The project illustrates the microscopic relationship between Malaria and its Human host in two costumes that focus on different stages in the life cycle of the disease. The costumes and performance aim to teach about malaria in an alternative way and also to highlight the cross fertilisation between Art and Science.

LCF News: And we hear that you really have taken the work into the scientific realm; speaking at the Wellcome Trust?

KMB: Yes, I took my work to the yearly conference of the ‘Wellcome Trust Centre of Molecular Parasitology’ (WTCMP) whose scientists I had collaborated with during the project. This was a really interesting experience for me as I presented my work to 80 parasitologists who had a completely different stand point from anyone else I had shown the project to. Their feedback was really helpful and a few people were keen to collaborate on different parasites as well!

LCF News: What inspires you about the work you do?

KMB: I love creating things, I think the moment a 2D pattern transforms into a 3D object on the body is just sublime. Working with science and art, the thing that I get most out of it is translating something that is very factual and theoretical into a tangible and visual piece that changes the way you understand a thing.

Looking at Katie’s work, you can certainly see how a complex scientific story is brought to life with vivid visual detail. Her costumes take the viewer from the initial stages of the virus to the moment when it overcomes the host’s body.

Katie-May Boyd, BA (Hons) Costume for Performance - 'Rupture of the Liver Cells' Katie-May Boyd, BA (Hons) Costume for Performance - 'Merozoites in the Bloodstream' Katie-May Boyd, BA (Hons) Costume for Performance - 'Gametocytogenisis'

With such a unique take on costume, art and science, we wondered why Katie was drawn to study BA (Hons) Costume for Performance and whether the course resonated with her experimental take on things. Katie told us:

I was drawn to the course because of the prestige of the college and once I found out more about it I thought it was much better than the courses offered by different universities because it seemed to be a lot more creative and open – more cutting edge and experimental as opposed to some that were a lot more traditional and theatre based.

Katie has since found herself interviewed by Scottish TV and has already taken internships with Alice Temperley, Madame Tussauds and the Royal Opera House. We’ll be intrigued to see where her insightful mixture of art and science turns up next.

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Caroline Till, CSM, TFRC presenting at Wearable Technology UX 2014 Conference

Caroline Till

Caroline Till, Course Leader MA Material Futures, Central Saint Martins and member of Textile Futures Research Centre will be a presenting at the Wearable Technology UX 2014 conference, which will be held at Central Saint Martins, 22-23 September 2014.

Caroline will be speaking about:

Devices in context: Trends in wearable tech and future materials

Exploring the work of the MA Material Futures, as well as some of the most exciting developments in future materials and wearable technology, framed by key trends impacting the global design industry

  • Data capture and analysis- personal and environmental
  • Visualising emotional response and connection
  • Spectacle and fantasy
  • Responsive and reactive materials for wellbeing

For information about the other speakers and topics covered: Conference details:

Follow the conference on Twitter using #wearabletech and @Wearables_Tech

MA Material Futures at CSM

Textile Futures Research Centre

The Osaka Global School visit LCC

Osaka School 046 EDIT

Students from the Osaka Global School, 2014.

Last Thursday LCC welcomed some students and staff from Japan’s Osaka Global School. The school was visiting London as part of the Osaka School Global Programme, a scheme funded by the Japanese Prefectural Government and organised by the British Council.

Osaka School 036

Students from the Osaka Global School, 2014.

After a long flight and a good night’s sleep the students made their way to LCC for a day of workshops talks and activities including a discussion on super-brands and a graphic design workshop.

Osaka School 009 EDIT

Students from the Osaka Global School, 2014.

The programme is designed to ignite the students’ curiosity and introduce them to the notion of study abroad, as well as giving them an insight into some of the creative industries that LCC prepares its students for.

Read more about LCC Short Courses

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