Archive for the ‘News’ category

How can the next government help design?

Nigel Carrington

Nigel Carrington features in Design Week, commenting on what the next government should do to help the design industry. Nigel and other expert commentators from across the sector shared their top line advice for whichever party takes the reins in May.

Nigel told Design Week: “Government needs to see creative subjects as more than just a skillset. Creativity is a way of thinking that leads to innovation, can be taught to anyone and used in any career. It should be seen as a marketable skill and a key economic differentiator for the UK. To do this properly, government needs a joined-up creative policy which is enshrined in education and industrial policy, as well as specialist arts areas: an essential rather than nice-to-have objective for government.”

Read the feature on Design Week

LCC alumna creates global platform for Congolese fashion

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Congo Fashion Week 2014. Image © Etoile Photo

Marie-France Idikayi, a graduate of LCC’s BA (Hons) Live Events and Television course, has established a global showcase for African fashion in the Democratic Republic of Congo by founding Congo Fashion Week.

The week’s first events took place in Brazzaville and Kinshasa and were inspired by Marie-France’s desire to create a stronger fashion industry in the area by bringing together style and showbusiness.

The LCC alumna is keen to promote upcoming and established Congolese and African designers to the fast-growing international market. Congo Fashion Week features fashion shows, exhibitions and talks, giving buyers, members of the public and the media the opportunity to discover the latest trends in the industry.

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Congo Fashion Week 2014. Image © Etoile Photo

Marie-France hopes that her project will ultimately boost national tourism and contribute to the country’s economic empowerment and growth, building strong brands within the Congolese community both in Congo and the wider diaspora.

Congo Fashion Week attracted attention from Vogue Italia in December 2014 – see the feature here.

As part of her LCC degree, Marie-France also launched a fashion and lifestyle magazine called Molato, meaning fashion, outfit, garment or clothes in Lingala, one of the national languages of the Democratic Republic of Congo.

The magazine’s aim is to promote African fashion and people making a difference in it. Marie-France explains: “Our societies are culturally rich but at times we fail to give them the attention required to share our pride with other nations.”

Marie-France is currently busy preparing this year’s events and building Molato’s audience after receiving business advice from the Congolese government.

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Congo Fashion Week 2014. Image © Etoile Photo

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Congo Fashion Week 2014. Image © Etoile Photo

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Congo Fashion Week 2014. Image © Etoile Photo

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Congo Fashion Week 2014. Image © Etoile Photo

Read the latest edition of Molato

Read more about BA (Hons) Live Events and Television

The post LCC alumna creates global platform for Congolese fashion appeared first on London College of Communication Blog.

Meet Mette Sterre

Mette Sterre, MA Performance Design & Practice at Central Saint Martins, is another of our fabulous alumni to be selected for the Catlin Guide 2015. Here she talks about how her time at CSM and her unique performance art…

Mette Sterre: Crystal Mette & the Fictions

Mette Sterre: Crystal Mette & the Fictions

Why were you drawn to Performance Design? And what made you want to move to London, and particularly CSM to study?
I’ve always been in love with London, ever since I was five years old I knew I had to be here. Roaming the streets with my parents when I was 12, I knew it wasn’t just my imagination. I did my BA in fine Art in Rotterdam and started to do performances whilst studying, encouraged by one of my tutors ten years ago. I knew I wanted to a masters abroad and I knew I always wanted to live in London. I also knew I wanted to understand and learn from the history of theatre, be conscious of its discourses and so luckily I ended up at Central Saint Martins. I had a bit of sidewinding in the road that brought me here, but thank God my mama taught me perseverance.

Describe your time at Central Saint Martins in three words…
crazy sexy cool, no just kidding: challenging privileged and enlightening

Would you recommend the course?
Yes, definitely, you can do what you want with the support of peers and the amazing staff in the workshops, and your tutors (of course). I understood and was able to apply new knowledge to my practice but also understand so much better how we construct reality through our belief systems.

Tell us about your work?
My work deals with the grotesque; the world of topsy-turvy, the paradox and the uncanny.  I make sculptural costumes on which I base a narrative and create a performance.
Like a Dr. Frankenstein, I sew body parts together, creating new forms of living beings in the forms of sculptural costumes. I’m interested in distorting the human contours. By the de-identification of the human body I question the stigmatisation of “the other” and the social construction of identity.
My work critiques on contemporary culture; I’m inspired by fiobinacci patterns in nature, the notion of animism, artifice and horror movies.
I’m super happy if my audience experiences uncanniness and doesn’t know how to define whether the creatures I make are human or not.

Hummerman, Credit: Lovis Ostenrik

Hummerman, Credit: Lovis Ostenrik

How do you think being selected for the Catlin guide will benefit you?
It’s amazing to be part of this great selection of artists and to get the thumbs up by the selection committee. I hope I’ll be able to reach more potential collaborators, audience members and interesting places to make new projects with and in.

What are your plans for the next few years?
I hope to make a new theatre production in which I want to work together with a dance group and musicians; collaboration, make music videos, travel, expand and get back into drawing and photography. Develop tools to create my costumes more rapidly or get some assistants. Grow as an artist, learn to explore and develop. Open up a design studio possibly maybe.

What is the best piece of advice you’ve ever been given?
The bible/lifelineguide of my life is Baz Luhrman’s song “everybody’s free to wear sunscreen”, I try to live by this song. Recently I also got this great piece of advice which was “you may have missed the past but the future belongs to you” which is also a pretty good one.

Where do you live? And what are your favourite hangouts?
I’m currently a true European citizen, travelling from one place to another and I am in the super position to have two bases; London and Rotterdam. I love the Wellcome collection library, it might sound a bit dull but I just lalala-love books. In Rotterdam it probably would be the Koffie Lokaal, great coffee and interior.

You can see more of Mette’s work on her website 

Find out more about MA Performance Design & Practice at Central Saint Martins

New Course Discourse // MA Advertising

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MA Advertising Course Leader Dr Cui Su.

In our latest New Course Discourse feature, we meet Course Leader Dr Cui Su to find out more about MA Advertising, an exciting new postgraduate option which started in 2014.

Can you give us a basic outline of the course?

MA Advertising mainly deals with how technology has changed – or how it impacts – advertising practice, how people react to advertising, and how people interact with it.

The main focus of the course is very much on digital, interactive, global advertising, so there’s a strong technological slant to it. This is partly to distinguish from BA (Hons) Advertising, which deals with more of the foundational principles of advertising, art direction and copywriting.

Here we’re asking bigger questions about technology. It’s a mixed course, so it’s half practice, half theory. ‘Contemporary advertising practice meets cutting edge theory’.

We engage with all kinds of media theory about social networks, big data – and also with debates that are in the public realm right now. So things to do with privacy, surveillance, all these big issues that will affect consumers.

On the practical side we do work on briefs – we’re currently working on the D&AD New Blood briefs – doing practical advertising work with interdisciplinary practitioners.

We have an art director pop in from a creative agency, for example, and we have a design researcher who’s done interaction design. The MA responds to the industry.

I think the industry’s working out what to do with new technology, how to react to it – and you can see this in the new job roles that are coming up. It’s not just art director, copywriter, account planner – you’ve got technologists, data strategists, digital roles.

It’s really about getting to grips with the changes and impact of technology on advertising practice. I think it’s exciting.

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MA Advertising project by Valentin Guiod and Mimi Choi promoting 3D printing company Tinkerine. Image © Valentin Guiod

Can you explain more about what the step up from undergraduate to postgraduate study in advertising involves?

Students would definitely experience a change in terms of more high-level thinking, applying theory to practice and having practice inform theory. There will be that iterative cycle, and there will be more independent research.

The PG course is more research-intensive and we hope to eventually have PhD students as well, so that’s the reason for having this theoretical and research slant. In terms of practice, I guess the difference is we deal with bigger questions that transcend just responding to a client brief.

We’re not really like, for example, the Miami Ad School or Hyper Island – we do a combination of both theory and practice, and place them on an equal footing. Portfolios are important but they’re not the only thing.

The idea is to get our graduates one rung up above all the other candidates – just to have experimented a little bit more.

What is the particular advantage of studying advertising at LCC?

I think there’s a huge advantage to studying advertising in an art/design-led school, because it’s not seen as a subsidiary component.

Typically in this country you see advertising courses in a business school, as part of their marketing department, and you maybe study a module called advertising as part of your wider degree in marketing, marketing communications, or business.

Here it’s front and centre. We take it very seriously and we take a very creative approach, so although we do take into account a lot of marketing principles, we’re asking slightly different questions that are more focused on media, impact, the relationship with creativity – things like that.

I think LCC’s also a good place to do that because it’s in London – the beating heart of the advertising industry. It’s a nice combination – aware of the bottom line and also interested in innovation and creativity.

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MA Advertising project by Valentin Guiod, George Mylonas, Marco Liu and Mimi Choi promoting healthy non-alcoholic drink Suso. Image © Valentin Guiod

How did your current students arrive on the course, and what will you be looking for in future applicants?

The age ranges between 22 and 40. Currently we have a student who’s already got his own company and has been a graphic designer for many years, and he’s looking to skill up.

We have a student from Malaysia who’s been in the industry for years and just wants to gain skills in a more formal setting, and we also have people who’ve come straight from BAs in art direction, design or marketing. But we also have a medic!

It’s quite eclectic, and I think we want to keep it that way, because it ties in with the whole interdisciplinary approach. I think it’s worked really well, in that the students are able to bring their experiences and interact with each other.

Ideally I would like my applicants to have had some work experience, although that’s not a requirement – only because they could bring their professional experience into the classroom, which would be very useful.

I think this course would suit anything from a BA Literature to a BA Computer Science graduate; somebody who wants to get into advertising and hasn’t been able to, and wants to know about some of the bigger issues; or someone who wants a career change.

Where might the MA course lead for its graduates?

After the MA preferably they would stand out from the marketing graduates. In terms of job destinations, I would think they could become digital strategists, planners, creative directors, copywriters.

The technology side of the course content is not so much to turn them into coders, but if you’re an art director and you’re talking about a campaign that involves an app, you’re able to talk to a developer on an equal footing.

The knowledge and skills you gain from the course allows you to interact confidently with coders and app designers. You’re able to understand the literacy of the technology and its potential applications and, possibly, restrictions.

So I’d say they would run the full gamut of jobs – community manager to art director to setting up their own business.

Visit the MA Advertising course page

The post New Course Discourse // MA Advertising appeared first on London College of Communication Blog.

UAL Chinese Alumni Association Present: A Global Careers China Event

Last night the UAL Alumni Association and LCF Careers hosted a panel discussion for current UAL students interested in working in the creative industries in China. Over sixty current students from all the six UAL colleges attended the event at the London College of Fashion to get advice from key industry contacts in China.

UAL China Global Careers Event

Chaired by Adam Watling, Client Team Manager at London College of Fashion, the panel represented a wealth of experience across the creative industries in China.

Oliver Pearce, LCC alum and President of the UAL Shanghai Alumni Association gave a presentation about his six years of experience working as a journalist in China. He talked about the importance of networking, and how beneficial setting up the Shanghai alumni group has been, not just for him, but for many other UAL alumni based in the region.  He also covered about how he is working with Joe Oliver, President of the UAL Beijing alumni group, to expand and create a China-wide association, in the hope to represent smaller groups in other regions.

Jiang Li, LCC alum, PR & Marketing Manager at G-Star RAW, and a prominent member of the Shanghai alumni group, talked frankly about how important it is to be brave and put yourself out there in order to get noticed by employers.

Nikki Hill, Talent Development Manager at Burberry spoke about the culture shock she experienced when faced with negotiating Shanghai by herself, without any Mandarin, but also how enjoyable and valuable her time working for Burberry in China turned out to be.

Finally, Krisha Chavda, LCF current student, BA (Hons) Cordwainers Footwear: Product Design and Development, told the audience about her year in industry working for United Nude in Guangzhou.  She believes her year in China has added a new dimension to her designs, and also vouched for the excellence of Chinese hospitals!

There was lots to discuss, and the panellists were inundated with questions from the students at the networking drinks that followed the discussion.

The UAL Alumni association have more events like this in the pipeline, with the hope that Presidents from our other international groups will follow suit. We have the largest creative network in the World, and want our students and alumni to utilise this network after graduation, wherever they are in the world.

You can find images of more past alumni events here

 

New Course Discourse // BA (Hons) Design Management and Cultures & MA Design Management and Cultures

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As our New Course Discourse series continues, we speak to Dr Nicky Ryan, Programme Director of Spatial Communication and Contextual & Theoretical Studies about the new undergraduate and postgraduate courses in Design Management and Cultures, for which she is the acting Course Leader.

So Nicky, the BA (Hons) Design Cultures has now been re-validated. Why has this been done and what does it change?

Well the course has been re-validated to become BA (Hons) Design Management and Cultures, which is a slight shift, but this means that the course has now got a more appropriate name that reflects its values better.

The BA (Hons) Design Cultures was a combination of design cultures, histories and theories, business and management, plus practice – so there were three core elements. That is all still there within the reimagined course, but there’s a slightly stronger business emphasis. Whilst it’s still that same combination of things, we’ve reconfigured the units in different ways. So now, for example, practice is incorporated into projects, whereas in the past we had a separate design practice strand.

Why have you developed a new MA for this subject and what is its focus?

In MA Design Management and Cultures there’s much more of a focus on leadership. We imagine that people who are already working in industry in some capacity will apply to the MA wanting to fine tune their leadership, organisational and management skills. Crucially though, these skills will be developed from a critical perspective and using practice as well, so that really has added value.

I hate to use an industry term, but the MA is a ‘T’ shaped model. Whilst we encourage applicants to have specific interests and areas of in-depth knowledge, the key to the course is being able to work across disciplines. We want people who can work with others to coordinate activity and manage projects, but also be able to question things.

The critical engagement with culture is also key to the course, because everything in this field is up for questioning. Students will interrogate what Design Management is because often management is technical thing, it’s about rational planning and organisation, but we’re trying to get our students to look at it in a different way.

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Design Cultures student Lena Neilsen explores dark fictive futures at LCC Green Week.

What is it about Design Management and Cultures at LCC that is unique?

The thing about these courses at LCC that is different from similar courses elsewhere, is the unique combination of design management and cultures. We explore Design Management from a critical perspective as well as a typically instrumental business perspective. Plus, we’re in an art and design institution, so we’re actually in the studio and working on projects and really learning by doing.

We’re also looking at the contextualisation, social, historical, cultural and political context of everything that we’re doing, and getting to really interrogate and question that.

What kind of projects will students be working on?

Well in the BA at the moment we’re working with a local museum which was sadly burnt down. We are doing a co-design project, the brief for which we actually co-wrote with the students, so it’s a very participatory project. We’re working with the staff at the museum, and together we’re aiming to raise awareness of The Cuming Museum. It’s part of the wider context of regeneration that is going on in Elephant and Castle as the moment, and we’re thinking about this little museum and what its relevance is. We’re trying to really understand the purpose of the museum and also assess which local audiences it serves.

The students are actually doing an exhibition and a series of events. We’ve been on visits but also brought in guest speakers, curators, artists, exhibition designers to inspire them. These people might not be directly related to local museums, but they tangentially inspire them as to what they might do with an archive.

It’s a real project, and it’s a project that matters to the community. It’s a lot of responsibility, and it’s full on. They have to go through a series of iterations constantly about what they’re going to do, how to they solve problems, how do they work with other establishments, and even working across courses.

There are so many hurdles to cross to even make it all happen, and they’re still having to communicate outwards and think about events – what can they do themselves, what do they need to outsource. It’s a real project.

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BA (Hons) Design Management and Cultures students mid discussion.

In terms of students that you’re looking to take on for the BA (Hons), what qualities would you look for?

Some people come from foundation, some people come straight from school. We have a real range of students on this course. There are some who have studied English or History, but we’re also happy if they’re interested in sciences. I don’t think it matters as long as they’re really interested in design.

I’m not expecting anyone to come in and say “I want to be a design manager”, because that’s highly unlikely, but a passion for design and a sense that somehow you want to be located in an industry in which you’re making things happen is a really key quality. Also an interest in the way that design is changing and a desire to make some impact on that. A sense of working with others is also really important because whatever you do will be collaborative.

How about the MA?

Well again we’re looking for students from a very broad field. The sister course at LCC would be the MDes Service Design Innovation course, but we’d also love to have international applicants, or people applying from the professional world. Again it’s a variety of things that we consider, but also as part of the MA application a project will have to be proposed.

Prospective students would show us a portfolio of work which could be from private interests, from previous educational work they’ve done or from a career they’ve been in. At this stage we’re looking for a sense of where students want to go with their work and their research. Where is their passion?

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BA (Hons) Design Management and Cultures students exploring south London researching for a community design project.

Where can Design Management and Cultures lead you?

It is quite broad, because the way the course is structured gives a very introductory look at the creative and cultural industries in year one. Some students come in with an idea of what they want to do, very definitely, but others haven’t a clue. We introduce the students to the design industries in its broader sense, and then gradually as you go into year two we try and encourage students to focus more.

They can customise their projects to a certain extent around the industries they might want to go into. So say for example that you wanted to work in fashion, they kind of assignments that we set are broad enough to tweak and put a certain emphasis on fashion. So you can chose your own path, obviously with support from your tutors, until you get to your final project.

With the MA you would probably already have an area which you’re interested in, but we would support and help you with that and you would be exposed to other areas in the design industry.

The range of careers this course prepares you for is diverse! You could be in house, or working for large organisations, you could be working within an organisation as a consultant – we introduce you to the different modes of work that are available.

Read more about BA (Hons) Design Management and Cultures

Read more about MA Design Management and Cultures

 

 

The post New Course Discourse // BA (Hons) Design Management and Cultures & MA Design Management and Cultures appeared first on London College of Communication Blog.

SEE scoops prestigious NUE 2015 award for Best Careers/ Employability Service

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The National Undergraduate Employability (NUE) Awards took place on Friday 6 February at etc.venues in London, with UAL’s Student Enterprise and Employability (SEE) team taking home the Award for Best Careers/ Employability Service!

The National Undergraduate Employability Awards are sponsored by PwC, supported by AGR and AGCAS and run in association with The Guardian.

The award celebrates the outstanding and invaluable contributions made by university careers/employability services in helping students apply and maximise their work experience opportunities. It was said of SEE that ‘the winner creatively showcases and financially supports students and their stance not to advertise unpaid opportunities is especially commendable in a challenging, traditional and niche sector’.

Find out more about SEE.

Image: Susan Orr, Dean of Learning, Teaching and Enhancement and Katie Mills, Assistant Director, Student Enterprise and Employability (SEE).

 

UAL Launches US East Coast Alumni Association

UAL was thrilled to have the opportunity to meet with our east coast alumni at a special drinks reception in Brooklyn’s artistic DUMBO district earlier this month.

UAL New York Alumni Reception

The United States is home to over 2500 of our graduates with a quarter based in and around the New York City area. With American students currently the fourth largest international group studying with us and google research revealing UAL to be one of the most popular universities for US students looking to study abroad, our alumni community across the Atlantic is set to continue growing in strength.

UAL New York Alumni Reception

With this in mind, we are delighted to have recently launched the official US East Coast Alumni Association. The group is to led by a committee of six enthusiastic alumni, headed by CSM alumnus Ben Wilkinson-Raemer. The committee members have volunteered to work together  to help bring the local UAL community together to support, network and share.

Ben’s fellow committee members are Bruce Reynolds (LCF, 1993), Stephen Bury (Chelsea), Felicity Hogan (Camberwell, Chelsea and LCP), Rich Carter (Camberwell, 1998) and Luke Hayman (CSM, 1988).

Natalie Brett, Ben Wilkinson-Raemer, Chris Wainwright

Natalie Brett, Ben Wilkinson-Raemer, Chris Wainwright

More than 100 guests joined us at the New York Foundation for the Arts, to meet the committee members, hear ideas for future east coast activities and how to get involved. Throughout the evening, guests also had the opportunity to network, meet old friends and make new connections. UAL Pro Vice-Chancellor’s Natalie Brett and Chris Wainwright were on hand to update the group on the latest news from across the Colleges.

UAL New York Alumni Reception

“…being active in the Alumni Association is great both professionally and socially.  The East Coast of the United States draws people from so many backgrounds and talents.  Being a part of that community means you meet, socialize, gain inspiration, and be inspiring to people who you usually wouldn’t have access.” Ben Wilkinson-Raemer, President of the UAL East Coast Alumni Association.

The committee are keen to get you involved, email them directly at ualalumni.usaeastcoast@gmail.com and join the Facebook group

UAL New York Alumni Reception

See more photos from the night via our Facebook page

Find out more about our international alumni groups including the US East Coast

More about UAL’s Alumni Association

BA (Hons) Magazine Publishing graduate nominated in PPA New Talent Awards

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BA (Hons) Magazine Publishing graduate Ben Lifton

LCC alumnus Ben Lifton, who graduated from BA (Hons) Magazine Publishing last year, has secured a nomination in the prestigious PPA New Talent Awards 2015, which celebrate the next generation in magazine and business media.

Ben is currently a publishing assistant at London-based content marketing agency The River Group, where he works on lifestyle magazines healthy and Healthy For Men, sold in Holland & Barrett and GNC shops around the UK.

Speaking about Ben and a shortlisted colleague, beauty writer Daisie Smith, CEO of The River Group Nicola Murphy said:

“We are immensely proud that two of our brightest stars have been nominated for what are highly competitive awards. They both display boundless enthusiasm to learn and are a pleasure to work with, and we are now looking forward to the awards ceremony in March.”

Current BA (Hons) Magazine Publishing student Evelyn Sklivas met Ben to find out more.

Hi Ben. We hear you’re up for a magazine award! Can you tell us about it?
It’s for this year’s Professional Publisher’s Association (PPA) New Talent Award for my work on DARE magazine for Superdrug. As part of The River Group, I’ve been nominated in the Best Graduate of the Year category!

How have you managed to achieve this in under a year from leaving LCC?
After graduating last summer, in July 2014, I worked five internships back to back, before landing a permanent position as Publishing Assistant at content marketing agency The River Group in July. I’m currently working full time on Healthy and Healthy For Men magazines, sold exclusively in Holland & Barrett and GNC stores.

Is this an example of where magazines are doing well in areas we’re currently learning about like content marketing?
Yes indeed. It has been exciting times at The River Group because of the success of Healthy Magazine in Holland & Barrett – it has expanded to newsstands, supermarkets, Marks & Spencer, WHSmith and 5,000 independent retailers.

So printed magazines aren’t exactly dying then?
Certainly not on the customer magazine side! If content is valuable and good, then people will buy into the brand and the ethos, they will be loyal, and that is much better than a throwaway gossip site or throwaway blog which any Tom, Dick or Harry can write.

What’s the most important career advice tip for LCC students reading this?
Embark on internships as it gives insight on various career paths for students. Dip your toe in all the oceans before settling down into something.

Thanks Ben, and the best of luck from LCC!

The ceremony will take place on Tuesday 10 March 2015 at The Brewery, London.

Read more about BA (Hons) Magazine Publishing

The post BA (Hons) Magazine Publishing graduate nominated in PPA New Talent Awards appeared first on London College of Communication Blog.

London Fashion Week AW15

London Fashion Week AW'15  London College of Fashion MA catwalk  designs by Kelly Cho, Maria Piankov and  Yutong Jiang

More than half of the 78 labels showing at London Fashion Week are UAL alumni, including Jackie Lee who takes the prestigious opening slot with her label J JS Lee kicking off the catwalk schedule on Friday morning.

The four-day fashion fiesta returns to the capital this month, with 20-24 February dedicated to the autumn winter collections coming out of London’s cutting-edge ateliers.

Stealing a march on the official schedule, London College of Fashion host their MA Fashion catwalk show at the Wallace Collection on Thursday evening. Watch the show via the live stream from 7.30pm  and catch LCF’s two fashion exhibitions on show across the weekend at Victoria House and the Fashion Space Gallery.

Speaking ahead of the show London College of Fashion head Professor Frances Corner comments: “By separating our MA catwalks it allows us to profile the Womenswear course at a time when the fashion industry’s eyes are on London. The standalone show gives LCF an excellent opportunity to showcase the wealth of exciting, creative and commercially savvy talent that our Graduate school produces.”

To honour the memory of the late Professor Louise Wilson OBE, the largest reunion of Central Saint Martins fashion graduates are gathering on Friday for a special memorial event and the day will close with the Central Saint Martins MA show featuring the collections of the last of her graduates.

Ones to watch this season include Marques’Almeida, Ryan Lo, Faustine Steinmetz and Molly Goddard, recipients of the starmaking NEWGEN sponsorship.

See the full London Fashion Week AW15 schedule

Read Jackie Lee of J JS Lee’s exclusive UAL Edit interview

Find out more about Fashion Photography Next at the Fashion Space Gallery

Find out more about the MA15 exhibition from London College of Fashion

Donate to the Louise Wilson MA Fashion Fund

Read an archive interview with Professor Louise Wilson OBE