- What are you currently working on since winning the LCF Award last year?
Since last year I have continued work on Style Scape extensively, designing and event networking to meet developers for short and long-term work. In April I pitched to a panel of judges and managed to secure the full £5,000 SEED business funding to develop the facilities on Style Scape and to promote it towards the beginning of 2015.
I then graduated from the MA Fashion Media Production course at LCF in July, and started my current job as a Graphic Designer at Phantom Studios at the beginning of August.
Sometimes it’s difficult juggling a full-time job at Phantom as well as a part-time job at Style Scape, but I love seeing Style Scape go from strength to strength and watching the user-ship grow in places all over the world. Recently we’ve just surpassed 1,000 Style Scape submissions, so we’re going to celebrate with some new website developments!
2. How did the award and prizes benefit your enterprise/project?
When I won the LCF award last year, I was awarded £300 prize money and a place at the Start-up Weekend Fashion & Tech London – powered by Google for entrepreneurs.
The Start-up weekend at the Google Campus last December on “Silicon Roundabout” was incredibly insightful. I spent two and a half days at the Google Start-up campus brainstorming, designing and developing a fashion app with a team of very talented young entrepreneurs and developers that had bought a ticket for their place there. I still keep in contact with some of the people I met there, who have said they’d love to help me with Style Scape. It gave me a greater understanding of how to pitch and sell yourself (and your product) to a room full of investors and business professionals. I’m almost positive that this helped me win my funding money at my pitch to the SEED funding panel.
3. What were your main aims when creating your enterprise/project?
I wanted to encourage sartorial discovery. The content needed to be authentic, insightful, multi-cultural and non-biased. I identified a gap in the market for a global fashion website that showed real fashion. There are in-numerable fashion blogs where the posts are sponsored by clothing brands – we need a space where real personal style can be seen! After all, the city streets are the real runways.
4. What would you advise to students and graduates entering the Creative Enterprise Awards in the future?
Enter, enter, enter! My website wasn’t even live when I applied for the Creative Enterprise Awards. In fact, it went live the week after I had won! The judges look for solid business ideas, not necessarily polished products ready for the market. The awards ceremony was great fun, and offered me lots of networking opportunities with like-minded people along with some website promotion!
5.What are your future plans for your business/project?
To take over the world! I aim for Style Scape to become the online fashion destination to go to, to discover street style from around the world. I have been approached by Born, a curated crowd-funding website to showcase Style Scape, so keep a look out for the project pitch online in due course.
I want to increase the number of users tenfold by the Summer of 2015. When Style Scape ‘2.0′ has gone into development I will be in talks with fashion bloggers to promote the website on their blogs. I have already been in talks with a world-renowned Parisian fashionista to showcase Style Scape on her blog. After this initial promotion I aim to advertise Style Scape at London Fashion Weeks next year.