What are you currently working on since winning the Digital Award last year?
Since I won the Creative Enterprise Award, I’ve been working on my project (SocializeLab) up until May 2014. My team and I have developed various social media and digital marketing strategies for many international and local businesses including; charities, retail, b2b and governmental organisations. It was a great experience but I decided to move on and in June I started my placement in Weber Shandwick one of the world’s leading global public relations firms. I’ve been working on digital projects for brands such as Motorola, Microsoft, MasterCard, Capgemini and GSMA.
2. How did the award and prizes benefit your Enterprise?
Winning the award helped me gain recognition for my business. Clients and partners saw my project differently after new achievements and the award. Even the badge which is put on the website makes a difference when people view it. My achievement has also made me feel that I am on the right path and adds more enthusiasm in all my efforts. The Guardian Master class which was one of the prizes was a valuable event and aided me in the understanding of start-ups and venture capitalism. The iPad being the 2nd prize has helped with efficiency and is very useful for work and my studies.
3. How is digital technology central to your business?
Within Web-based services my team and I deliver incredible customers service which is our key focus on Digital technologies in my business. My team consists of a manager, graphic designer, marketing consultant, content creator, freelance accountant and community manager. Bloggers are also a big part of our project. At the moment we work with eight social networks, our central aim is to make brands not “good advertisements”. We strategically develop content which would be interesting for different audiences. Digital technologies assist my team in communicating with each other as team members are internationally based.
4.What was your drive to enter the Creative Enterprise Awards?
I decided to enter the award mainly for exposure and to receive credible feedback. As I’m still a student and still learning I wanted to expose some of my ideas through this project. This is an invaluable experience for networking with other entrepreneurs and creative minds.
5.What would you advise to students and new graduates who want to enter the award in the future?
I would advise anyone who is thinking about starting a business or project, to stop thinking and start doing! This is an amazing experience available for individuals who are brave enough to create a workplace.