What are your memories of being a student?
I spent a lot of my time as a student working freelance and trying to balance my Uni work. Proved very difficult as my uni projects took the hit to the dismay of my tutor. Fortunately he was a great inspiration and gave me the drive to push my work when I slipped. I’m very thankful to him! Aside from that I used to enjoy discussing projects with my mates and helping each other to develop new ideas. The crit sessions were vital in improving methods or coming up with new ideas. And then there was the SU Bar…
What drives you to create new work?
I’m someone who likes to dive into new projects all the time. I’ve got a bit of a scatterbrain approach to doing anything new – I’m all over the place playing with ideas. That’s what I’ve always enjoyed, trying new methods, learning new skills. Just looking at my portfolio shows a diverse range – I’m a bit of a hybrid designer and quite hard to pinpoint! It also proves difficult to choose an image that represents me.
How do you stand out when meeting with a potential client for the first time?
The work is obviously important, but the way you present it is key. If you’re going for a digital job, don’t send a PDF, you know? Aside from the work, selling yourself, presenting the brand image you want to display is what will connect with a client. I’ve branded myself as a bit of a quirky designer who loves detail. You need to live your work essentially and try to express your values in the first meeting. And be confident, regardless of whether you have doubts about yourself, go in guns blazing and win the pitch.
Can you tell us a bit more about the Association of Illustrators?
I was told about the AOI before leaving Uni and they’ve proved to be a highly beneficial support group for me. They’re an organisation of experienced professionals who can provide essential guidance in going into the illustration world. They’ve helped me with pricing up jobs, networking with other illustrators as well as putting on talks and workshops. They’re also great at promoting work of the AOI members through twitter/fb and their magazine Varoom! (Which you get delivered as part of being a member) I highly recommend anyone going into Illustration to join!
Who would you most like to work with in the future and why?
I’m not sure there’s anyone in particular but clients who have the same values as me, are a bit of fun and willing to brave new ventures. I guess UsTwo in Shoreditch would be a great company to make work with as they seem to nail the quirky projects, and their team are very determined and passionate about what they do. I also wouldn’t mind doing more in the field of motion graphics/video – I’m still fairly new with this so it’s something I want to explore.