Archive for the ‘University of the Arts London’ category

Meet: Beatrix Ong MBE

Beatrix Ong MBE is a renowned London-based British luxury accessories designer.  A triple alum, Beatrix has studied at Central Saint Martins, London College of Communication and London College of Fashion. She has recently launched a collection inspired by SpongeBob SquarePants in collaboration with Nickelodeon and Viacom.  We spoke with Beatrix to find out more about the collection, as well as her journey to becoming one of the UK’s most successful designers…

Beatrix Ong MBE

Beatrix Ong MBE

You’ve not just studied at one of our colleges, but three (CSM, LCC and LCF)! What was the most important thing you learnt during your studies with us?
I learnt about self-motivation, the huge variety of thoughts and ideas people can have and what not to eat in a canteen.

You’ve also studied in the US - What was it like compared to the UK?
I did a semester at Fashion Institute of Technology in New York as a result of a competition we had at LCC. The courses in FIT were technically brilliant, computers played a huge part of the students’ lives, so they were really advanced in using computers as tools. I learnt all the apple mac short cuts I know while in the US.

One brief we had was to design a poster for a 3D movie. When it came to presentation, everyone had put standard sized full colour CMYK posters on the wall with perfectly kerned typography, amazing quality print and imagery, and I had built a three-dimensional wall hanging made out of form board, photos and paint. And that I guess that was the main difference to me between what I took from my UK and US education…

 

Pieces from Beatrix's 'SpongeBob Collection'©  Viacom International Inc. All Rights Reserved. Created by Stephen Hillenburg

Pieces from Beatrix’s ‘SpongeBob Collection’ © Viacom International Inc. All Rights Reserved. Created by Stephen Hillenburg

 

You’ve had an amazing career in the fashion industry and worked alongside some incredible names. How did you get started?
Lots of work experience; I would take whatever opportunity came my way in internships, even if it wasn’t what I thought I wanted to do. Each experience allowed me to discover what I really wanted to work in. And in every role I had, I did my best – tea making, photo-copying, whatever it was, I tried to learn how to do it the best I could. As a result, I can make an excellent cup of tea.

When I was at college I wanted to be a graphic designer, I got offered an internship at Harpers Bazaar, but in the fashion department.  I took it anyway, and that was the beginnings of what is now my career.

Graduation week is soon upon us, what is the best piece of advice you would give our graduating students wanting to follow in your footsteps?
Be malleable, open-minded, treat everyone with respect and make your own footsteps.

How does it feel having your work included in the V&A’s prestigious permanent collection?
The V&A is one of the few places I would visit when I first came to London and still do, to be inspired, to be amazed or just to sit to soak it all up. I can’t put into words how I feel about my work being there, but physically, it would look like a yoga ‘child’s pose’…

You’ve had the pleasure of meeting Her Majesty the Queen to collect your MBE. That must have been an amazing experience…
It was a really magical day at the palace. What struck me was her charm and strength and the whole while I was thinking ‘you are AWESOME’.

Beatrix receiving her MBE at the Palace

Beatrix receiving her MBE at the Palace

You have recently collaborated with Nickelodeon and Viacom Consumer Products to produce a range of SpongeBob SquarePants accessories, homeware and apparel. How did this relationship come about?
A friend of mine recommended me to someone in the group. When I got an email asking if I would consider collaborating with a character, I wasn’t sure but asked for more information. When they came back saying it was for SpongeBob, I wrote back straight away and said yes.  I’m a MASSIVE SpongeBob fan. Since working with them I’ve learnt of other fans, Karl Lagerfeld, Marc Jacobs (who has a tattoo of SpongeBob) and Pharrell Williams.  SpongeBob is also what I spoke to Jeremy Scott about when I met him recently.

Pieces from Beatrix's 'SpongeBob Collection'

Pieces from Beatrix’s ‘SpongeBob Collection’ © Viacom International Inc. All Rights Reserved. Created by Stephen Hillenburg

What can we expect from this range?  How can we buy it?
Expect subtlety but with humour on clothing, shoes and a skateboard. It is sold exclusively at Colette in Paris. It is a five year deal, so there is much more to come!

Tell us more about the New Concept collection…
The first edition shoe has just been launched, which is the result of my thoughts and experiences of the fashion industry.  I have made the choice to make the product and the practices more sustainable without compromising on the aesthetics of the design. It is only available on the website www.beatrixong.com and at Colette Paris. The first shoe is named after my Great Uncle, as he favoured white plimsoles.  A pair from this new collection has been added to the Victoria and Albert Museum’s permanent collection, as is another pair which is currently on exhibit in Shoes: Pleasure and Pain.

What other upcoming projects are you working on?
I’m working on projects with the Historical Royal Palaces and the Design Museum, with whom I’ve launched the new collection with. In the Autumn, the luxury slippers I have specially created for the Shangri La Hotel will be available in their deluxe suites. And in 2016 – well there’s loads more happening in 2016…

What would you say your biggest achievement to date has been?
Being able to enjoy everything I work on.

Beatrix's SpogeBob Collection ©  Viacom International Inc. All Rights Reserved. Created by Stephen Hillenburg

Beatrix’s SpogeBob Collection © Viacom International Inc. All Rights Reserved. Created by Stephen Hillenburg

Where do you find inspiration?
Everywhere – people, animals, our surroundings. That’s why I think it is imperative to leave as much as we can for the following generations to enjoy. Some activities are more preventable than others – an example is illegal wildlife trade, which is pushing some animals to the brink of extinction. Add your voice to raise awareness, and hopefully we’ll have many more generations of inspiration to enjoy.

UAL Korea Alumni Association Launch Event

Over 100 alumni, VIP guests and friends of the University attended the launch party of the official UAL Korea Alumni Association, which was held at the British Embassy in Seoul last Thursday 18 June.

Korean launch event

His Excellency, British Ambassador Charles Hay attended the event, and gave a speech celebrating the new official Korean Alumni Association.  Caroline Archer, Interim Associate Director of Alumni & Corporate Relations also spoke to thank the Committee for all their hard work, and updated the alumni on recent University news.  The President of the UAL Korean Alumni Committee, Soo Young Cho also gave a presentation about future alumni events and activity.

Speakers

Speakers: (from top-left) Soo Young Cho, Edward Fotheringham from British Airways, His Excellency, British Ambassador Charles Hay and Caroline Archer

The Korean Committee association worked hard to acquire sponsorship from numerous companies and alumni.  This included drinks, support at the event as well as prizes to the winners of a UAL-themed quiz.

Giveaways

Prizes were awarded to the winners of the UAL-themed quiz

The evening was supported by British Airways who announced their creative partnership with the UAL Korea Alumni Association. This partnership will provide discounted travel benefits for Korean alumni as well as many other creative opportunities.

Andrew Fotheringham from British Airways with Caroline Archer, Soo Young Cho and Songhee Lee

Andrew Fotheringham from British Airways with Caroline Archer, Soo Young Cho, President of the Korean Alumni Association and Songhee Lee, Secretary and Head of Outreach for the Korean Alumni Association

We would like to thank the UAL Korean Alumni Committee for all their hard work to support alumni engagement in this region.

Korea event alumni

Find out more about our global network of international alumni groups and associations

UAL announces major investment in Camberwell College of Arts­

University of the Arts London (UAL) has announced a major investment of over £62million into the regeneration of Camberwell College of Arts and adjoining land.

Architect's vision for the Camberwell development

Architect’s vision for the Camberwell development

This is the first major work on the College for a generation, and will enlarge the existing 1970s building creating a new academic extension which will house a new lecture theatre, studios and library.

There will also be major alterations to the front façade of the building entrance and reception on Peckham Road, making the building fully accessible, as well as a new gallery and courtyard area.

Additionally, the current site is being expanded, with brand new UAL student accommodation being built to further enhance the campus feel.

Camberwell College of Arts, one of UAL’s six world-renowned Colleges, attracts students from all over the world who go onto become some of the leading artists of their generation. Illustrious alumni of the College include painters Howard Hodgkin, Terry Frost, Maggi Hambling and Gillian Ayres; filmmaker Mike Leigh and musicians Florence Welch and Syd Barrett.

Nigel Carrington, UAL Vice-Chancellor, said: “Camberwell College of Arts has been at the heart of the community for nearly 120 years. UAL is delighted to contribute to the arts-led regeneration of Camberwell through this major investment in our college’s facilities and the building of 264 new student rooms.”

The project has been designed by RIBA award-winning Stephen Marshall Architects.

Drawing of the new facade at Camberwell College of Arts

Drawing of the new facade at Camberwell College of Arts

The announcement of this development follows news last month that an award-winning architecture practice has been chosen to design UAL’s new campus for London College of Fashion on Queen Elizabeth Olympic Park in Stratford. The new campus will bring together London College of Fashion’s 6,500 students and staff for the first time in the College’s 100 year history.

 

Pride Heroes

Pride Parade London photograph Alex Simmons
Professor Dominic Janes reflects on the LGBT Pride month 2015 theme, pride heroes.

“There are of course many lgbtq heroes and many will be named in the course of Pride week in London. However, heroism takes many forms, not all of which get the publicity they deserve. In Westminster Abbey there is the tomb of the unknown warrior. I would therefore like to advocate the idea not of a tomb but of a living, shouting, parading memorial to those millions of lgbtq heroes who are, or were, only known to smaller circles of friends, lovers and colleagues.

It is important, I think, to focus not just on those who were, in contemporary terms, out and proud, but also many others who were what we might call ‘in the closet’. They found ways, more or less easily, to cope with the pressures of a society in which prejudice was rife. I am, in particular, thinking about those who have attempted to reconcile their sexual identity with their religious beliefs. In recent research that I have been carrying out I have been exploring lives lived in the ecclesiastical closet which had formed so as to construct a place in which to contain same-sex desire and to display its signs in coded forms decipherable to those in the know.

This meant that some churches in the earlier part of the twentieth century were able to provide a degree of safety and community in a time of rising homophobia. Yet, a closeted life of service to God and the community, however redemptive of personal sin, placed distinct limits on the further development and elaboration of queer self-expression. In the classic model of later twentieth-century gay liberation it was precisely through emergence from this closet interpreted as a place of religiously inspired repression that modern gay subjectivity was achieved. According to this viewpoint the duty of the closeted homosexual is to ‘come out’ and to emerge as unambiguously gay.

However, another way to look at things is to say that modern gay subjectivity was formed out of past queer cultural constructions. Because of the long history of homophobia such cultural constructions of same-sex desire are partly and inherently derived from the experience of repression, secrecy and shame. So we should salute those heroes of the past from before the act of the legalisation of same-sex acts who attempted to reconcile social justice with the truth of their own personal desires.”

Dominic Janes is UAL Professor of Cultural and Visual Studies and the author of Visions of Queer Martyrdom from John Henry Newman to Derek Jarman (University of Chicago Press, 2015).

Dominic Janes Visions of Queer Martyrdom

On 25 June Dominic Janes presents Visual Arts and Queer Secrets, where he will be in discussion with three of today’s leading exponents of queer art history and visual culture, Prof. Whitney Davis (Berkeley), Prof. Jason Edwards (York) and Prof. Reina Lewis (UAL) to explore the continued importance of sexual secrets in the year that sees the 25th anniversary of the publication of Eve Kosofsky Sedgwick’s book Epistemology of the Closet. Find out more and book your place

Meet: Valerie Goode

Valerie Goode (Design Pattern Cut Womenswear at London College of Fashion) launched her ethical womenswear brand Kitty Ferreira, after working for a year in mainstream fashion in China, and witnessing the pollution created by the industry…

Valerie Goode

Valerie Goode

What made you decide to study at London College of Fashion?
I am a born and bred Londoner, so London College of Fashion always had a special appeal to me.

What was the best thing LCF taught you? And did it help you prepare for life after?
I think we’re more commercially and technically minded than our Central Saint Martins cousins, so naturally that helped in the world of fashion business. It certainly helped to lay the foundations of my own business, understanding product development and generally knowing that I’d be doing less designing and more business administrative work.

What’s your favourite thing about London? And your favourite thing to do here?
London is a culturally rich city; so cosmopolitan that no other city in the world comes close. I love that I can easily experience different cultures either through foods, dance or simply meeting people; and then there’s the freedom to express yourself creatively through clothing, and nobody bats an eyelid.

My favourite thing to do in London is to experience dance from different cultures, from belly dancing or Kizomba to Salsa.

What inspired you to move towards ethical fashion?
I studied a continual professional development course at LCF in Supply Chain Management and Marketing which focused on sustainability, and was a real eye-opener. At the time I had been working as a designer for high street suppliers so didn’t think much of it in terms of it affecting my career. It wasn’t until I worked as a Senior Designer in China, a few years later, that it kicked in; witnessing the thick air pollution, I returned to the UK knowing that I needed to do things differently.

I started to look at more natural lifestyles, with my Caribbean late grandmother (whom the label is named after) being the first inspiration. I found she was upcycling long before it became a fashionable term.

A selection from Kitty Ferreira's  award-winning collection

A selection from Kitty Ferreira’s award-winning collection

What were the greatest challenges you have faced in sustainable fashion? And what have you learnt from them?
The initial challenge was sourcing and setting up my supply chain, as all the contacts I had made throughout my career over the last 10 years had become obsolete.

Secondly, communicating the ethical and sustainable message without sounding like a tree hugging hippy. Fortunately, I had decided quite early on that my brand would juxtapose city-chic with the natural world. I think Lucy Siegle from The Guardian has succinctly described the aesthetic of my brand the best in her latest article: “Goode makes clothes that are for boardroom activists rather than penniless heroes that climb up cooling towers…”

What does the future have in store for Kitty Ferreira?
The brand has won a couple of awards from the Royal College of Art and from Wrap.org.uk, so we’re working through being mentored by them as well as by the team at the Centre for Sustainable Fashion. The long term vision is to develop the brand into a rival of non sustainable high street stores.

What advice would you give for any students and alumni interested in focussing more on sustainable fashion?
Sustainable fashion shouldn’t be about a fad nor trend, rather I approach it as a way of life and mind-set, practiced in a non-contrived manner by an older generation and in particular by those who have not originated from the Western world. From this stand point you see how developments within a capitalist and consumer rich society have created ‘throw- away’ consumers whilst affecting other nations negatively. It’s a very deep subject matter that involves stripping back many layers to find the crux of the problem. The solution is neither clear cut, yet this is where the excitement lies- many innovations in fabric, product development and in supply chain management can be created here.

 

Check out Kitty Ferreria’s award winning collection

Find out more about Design Pattern Cut Womenswear at London College of Fashion

 

The stars of Game of Thrones

Game of Thrones title
As Game of Thrones reaches the season finale we head to Drama Centre London, the prestigious alma mater of three stars from the cult series, to hear more about actresses Gwendoline Christie, Emilia Clarke and Tara Fitzgerald.

Contender for the Iron Throne Daenerys Targaryen is played by Emilia Clarke, who graduated from Drama Centre London in 2009. BA Acting Course Leader Seb Harcombe recalls:

“Emilia had this quality, as a student, which was very special and attractive – a kind of bright, spirited, devil-may-care gutsiness. She worked extremely hard to make the most of her exceptional talent, but always with a tremendous sense of humour, fun and brio that belied a deep and sometimes surprising inner strength and resilience. I remember her vividly, standing in the corridor one day after an intense rehearsal, laughing uproariously in a sparkly sequinned red costume ball gown. It’s absolutely no surprise to me that she has achieved so much, and  this combination of qualities – acting as if the world depends on it, but knowing of course that it doesn’t really –  is one that I try to instil in so many actors, going into a profession that can require so much persistence and positivity.”

In a Foreign Bed BA Acting Group 45  20082009 Emilia Clarke last on right  Photo Mark Duffield

Emilia has been nominated for an Emmy for Outstanding Supporting Actress for her role in Game of Thrones and was Vogue’s cover star this spring. She’s currently filming her next major film, Me Before You.

AmeliaClarke_Vogue_COVER

Gwendoline Christie has developed a major fan base playing warrior woman Brienne of Tarth on the show. A graduate of BA Acting at Drama Centre London, she reflects on her time as a student, saying: “The training is endlessly stimulating, exciting and tough. It provides realistic preparation, not just for the profession, but for life itself.”

Maggie, can you remind me? BA Acting Group 41 – 2004/2005 Gwendoline Christie at back  Photo: Mark Duffield

After walking the runway for Vivienne Westwood at Paris Fashion Week, Gwendoline will be back on screens later this year in Star Wars VII – The Force Awakens and The Hunger Games: Mockingjay Part II.

Their roles in Game of Thrones have seen Emilia Clarke and Gwendoline Christie nominated for Outstanding Performance by An Ensemble in a Drama Series awards at this year’s Screen Actors Guild Awards.

Annie Tyson, who taught both stars of Game of Thrones, recalls: “Both actors really connected and relished the demands of the training at Drama Centre and while they did not find it easy, as it’s a notoriously demanding course, they were completely committed and did some wonderful risky work. Both in different ways had real wit and imagination – I remember Emilia doing a monologue to camera and thinking how transparent her interior life was and I have a really strong memory of Gwen in an obscure Spanish Golden Age play being completely compelling and rather disturbing. Very different personalities but both with unique talent.”

The Country Wife BA Acting Group 41 20042005 Gwendoline Christie standing Photo Mark Duffield

Star of stage and screen and fellow Drama Centre London graduate Tara Fitzgerald joined the Game of Thrones cast in series 3, playing Selyse Baratheon. She’s just completed filming Legend, a major bio-pic of the Kray twins, set for release later this year.

The Game of Thrones season finale airs in the UK on Sky Atlantic. Catch more of Drama Centre London’s illustrious graduates on TV this season, including Gemma Chan in Humans on Channel and Helen McCrory and Tamsin Topolski in Penny Dreadful.

Read more about courses at Drama Centre London

View the schedule for Drama Centre London’s summer show written by Mark Ravenhill when the terror has ended the victims will dance

when the terror has ended the victims will dance

Search film and television courses at UAL

 

Meet: Nicola Anthony

Nicola Anthony studied Foundation Diploma in Art & Design at Central Saint Martins in 2003.  She has been working as an artist ever since, and was recently selected to create a sculpture for the 28th Southeast Asian Games in Singapore. She used 10,000 ping pong balls, each inscribed with a wish from 5000 students, teachers, families, the public, folk back home in the UK, and even Singapore’s beloved national table tennis players…

Ouroboros for the 28th Southeast Asian Games in Singapore

Nicola with the sculpture ‘Ouroboros’

What made you decide to come to London and study Art & Design?  And what specifically interested you about Central Saint Martins?
London is the hub of the creative world, where many cultures, subcultures and a deep history infuse the city. I had visited the degree shows many times and just felt drawn to CSM.

Did it help you prepare for life after graduation?
Training was intense, as is London and the art world. It taught me to constantly push myself and be proactive. Living in London also gave me the ability to adapt to life in other cities where I have lived and travelled – currently Singapore.

What tips would you give to new students preparing to study the degree at CSM?
Use the course to its fullest.  Grab every opportunity you can to learn and gain new skills while you have the space, tutors and equipment at your fingertips.

What was the most important thing you did after graduation?
I got my own space in London, and then I made the decision to ignore the competitive and cagey side of the art world and instead approached it in an open manner. I am always happy to help other artists in their practice and careers, and so I am surrounded by a supportive network who will also help and advise me.

Six Thousand Moments at EX PARTE

Six Thousand Moments at EX PARTE

Tell us about your career highlights so far, and how your sculpture came to be commissioned for the 28th Southeast Asian (SEA) Games…
I’ve been creating large works in Asia, as well as working with the human voice – often doing opening calls for my Word Collection or inviting select communities to become the subject of the artwork. For this sculpture the SEA Games wanted to get that human voice across, so they invited me to propose an idea. I think the fact that I wanted to do something slightly mad with Ouroboros – work with over 5000 individuals, and use 10,000 ping pong balls as material convinced them it was extraordinary enough to represent the SEA games!

I’m also showing in an exhibition on Brick Lane opening this week on 18th June – EX PARTE – which is selected by curator Annie Jael Kwan to showcase key artists who work in the UK and Singapore. For me this is great recognition and a poignant link between my two worlds. For the first time ever I am presenting quite a personal work where the subject is the journey between my two homes.

Next year I have been invited on the NPE residency in Asia, which is a collaboration with a printing factory. I hope to use the time to develop some ideas that have been infusing on the back burner.

Who/What is your greatest inspiration?
There are so many. Being inspired is important. I like to learn from the passion and spirit of others from the Art world and further afield – I watch a lot of TED talks!

It sounds clichéd, but my first inspiration to become a professional artist was the Young British Artists show. I read a lot about them and the way their careers came about, I saw that they were able to create unconventional pieces.

Anything else exciting to mention?
Actually I’ll be giving a talk in London at 2pm on Saturday so do come to find out more about a new work called Six Thousand Moments at EX PARTE.  I hand collected and hand numbered 6000 seeds in Asia. Each number relates to an entry in the archive of seed memories, a log of the moments in which each was collected. The audience are invited to pick up a seed to keep, thereby sharing those stories with me.  You can watch a video about the exhibition here.

Artsmart 2015 – book your places today!

SEE homepage_artsmart 2015

Artsmart 2015 is a one-day careers event for creative graduates from University of the Arts London, featuring talks, portfolio reviews and one to ones by leading industry guests.

This year Artsmart is taking place at London College of Communication on Thursday 9 July, offering different ways to explore your future in the creative industries:

Talks - Get insider information and hear about great opportunities from our industry partners at Artsmart Talks.

Portfolio advice - Get your portfolio reviewed by leading industry professionals at these discipline-led portfolio masterclasses in partnership with The Dots. Apply for this opportunity by 11pm on Sunday 28 June.


One to ones - Meet employers, career and business advisers, and experts to address your individual questions in these one to one advice sessions.

All talks, portfolio reviews and one to one sessions are free to all UAL graduates, students and staff.

Every year our talks and events book up fast, so reserve your places in advance at artsmartlondon.co.uk.

We look forward to seeing you at Artsmart!

The Artsmart Team

UAL Russia Alumni Group: Marketplace

Anna Mokhova, the UAL Russia Group coordinator, tells us all about the group’s recent ‘Marketplace’ event…

The Marketplace

The UAL Alumni Russia group held their first ever marketplace on 23 May 2015 at one on Moscow’s coolest hangouts, Powerhouse. The daylong event consisted of a marketplace, an exhibition, lectures and workshops.  With over thirty UAL Alumni taking part in the marketplace, this was the group’s largest event to date.

Kicking off the day was the Marketplace, with UAL alumni selling a vast array of their work, from fashion labels (BAIT and Into Into) to jewellery (Lost&Found and Hand&Eye).

Workshops were held throughout the day, with Chelsea graduates sharing their secrets on urban sketching and LCF alumni discussing fashion management.  MART Pages, a zine set up in London, shared their knowledge of publishing and helped their audience create their very own concept for a publication.

The Exhibition

Lectures were delivered by Byam Shaw School of Art graduates (Katya Demidova, Tanya Zommer, Fedor Toshchev) who presented their MA artwork and research, and discussed how series can be developed through long-term travelling projects.

The exhibition showcased a diverse set of works from successful artists; Nikolai Ishchuk, Sinaida Michalskaja and Zhanna Bobrakova.  These ranged from 3D interactive installations and projections to photography and oil paintings.  The exhibition was accompanied by a catalogue featuring all the exhibiting artists, which was designed by CSM alum, Anna Moseeva.

We celebrated the hard work of the UAL alumni involved with a much-needed party at the end of a long day!

Russia's marketplace

More pictures of the event can be found here

Based in Russia and want to be a part of the group’s future activities? Get in touch with Anna – ualrussiaalumni@gmail.com 

Find out about all our alumni groups and associations, across the globe

UAL’s Stratford development moves into next major phase

An award-winning architecture practice has been chosen to design UAL’s new campus for London College of Fashion on Queen Elizabeth Olympic Park in Stratford.

Allies and Morrison, in conjunction with RIBA Gold Medal winners O’Donnell & Tuomey and other renowned practices, have been chosen to design the new culture and university complex. The development is part of the ‘Olympicopolis’ scheme announced by Mayor of London Boris Johnson, on Stratford Waterfront in Queen Elizabeth Olympic Park.

An artist’s impression of chosen concept – final designs will be revealed later this year.

An artist’s impression of  the chosen concept – final designs will be revealed later this year.

The architects were chosen by a jury which included representatives from each of the institutions to be housed in the scheme, including UAL Vice-Chancellor Nigel Carrington.

It will bring together London College of Fashion’s 6,500 students and staff for the first time in the College’s 100 year history.

Nigel Carrington said: “We’re delighted to have Allies and Morrison on board for this project. They have a proven track-record of delivering iconic buildings in line with what we would expect for UAL. Over the coming weeks and months we will work with the London Legacy Development Corporation and the architects to make sure UAL’s requirements are met, revealing the final designs later this year.”

The new campus will include two major research centres focusing on sustainability and innovation in the fashion industry. It will provide widespread access to advanced fashion technology, business incubators, and a changing programme of public exhibitions.

The Waterfront site will also house new locations for the Victoria and Albert Museum and Sadler’s Wells. Discussions are also underway with the Smithsonian Institution to join the scheme by opening its first permanent museum outside the United States.

Mayor of London Boris Johnson said: “Stratford Waterfront is set to become a world leading centre of culture and higher education, and I am thrilled that we have been able to appoint some serious talent to work on the designs. Their work will be key to a project that is expected to generate nearly £2bn and bring 3,000 new jobs to the Olympic Park.”