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BA (Hons) Media Communications student wins Dare digital agency writing competition

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Elin Schonfelder, BA (Hons) Media Communications.

Elin Schonfelder, a first-year BA (Hons) Media Communications student, has just won a writing competition run by Dare digital agency and has been offered a two-week work experience with the company.

Dare is a digital agency that specialises in creating digitally connected customer experiences. By exploring the potential of the internet and creativity, Dare help to transform businesses by providing a superlative experience suited to today’s demanding customers.

The competition was part of a wider initiative by Dare to explore trends in social media usage among current BA (Hons) Media Communications students at LCC. The agency wanted to gather fresh insight around what social media platforms students are using, what they use them for and why, and the different functions that each platform offers to suit individual lifestyles.

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Elin Schonfelder, BA (Hons) Media Communications.

Students were asked to write a 1,000-1,200 word piece discussing the role and importance of social media in their everyday life.

Articles were written in a blog-like style drawing upon the student’s personal experiences and experiences from their interactions with their peers. Discussions spanned several platforms, and explored ideas of relevance, usability and the future of media communications.

Elin explains, “I was delighted to win the competition. As a BA (Hons) Media Communications student I am really interested in developing social technologies, so having the chance to write for Dare’s blog was really exciting. Social media has had a huge impact on the behaviours of my generation, and I was excited to explore this in a little more depth in my piece of writing.

“I’m really excited to start my placement at Dare because, as a first year student, getting some experience of working in industry will give me a sense of where my studies could lead me.”

All submissions were read by the Dare team and Elin’s entry won! Her winning article will shortly be published on Dare’s blog and Elin will start her two-week work placement with Dare in the summer.

Read more about BA (Hons) Media Communications

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LCC students uncover Secrets and Lies at Dalston’s Doomed Gallery

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Students and guests attend the Private View at Doomed Gallery. Image by exhibiting student Lilian von Keller.

Third-year students on LCC’s BA (Hons) Media and Cultural Studies course recently gained invaluable industry experience by organising an off-site exhibition of their work at London’s Doomed Gallery.

‘Secrets and Lies’ explored the idea of individuality from both a creative and theoretical perspective, with the work on show often highly personal and covering subjects as diverse as religion, sexuality and architecture.

Students worked in teams to arrange different aspects of the exhibition, learning about the challenges of events organisation in the process.

Doomed Gallery in Dalston supports both emerging and established artists, with an emphasis on photography. The exhibition space has hosted work by over 300 photographers since opening its doors in 2011.

For the LCC show, Latisha Berker-Boyd exhibited a collection of naked selfies, some found via Facebook, entitled ‘The Theory of Nude’, inspired by the digital era and current trends in self-expression.

Gizem Kaya’s work explored cliches created by the media about Muslim women, with Gizem juxtaposing portraits of her subject, in which she gazes back at those who have placed her under scrutiny, with the woman’s framed wedding vows.

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Students prepare work for their show. Image by exhibiting student Lilian von Keller.

Heidi Agyapong’s ‘Strangers’ featured 28 Londoners photographed using Polaroids, together with a single word the subjects chose to describe their character. Heidi wanted to challenge London’s anonymity by creating a sense of closeness with people we would not otherwise get to know.

‘Vertical Landscapes’ by Lilian von Keller was a surrealist work highlighting the unexplored spaces created by urban architecture, and imagined a vertical walk up the side of a skyscraper.

Video piece ‘Secrets of our Journey’ by Maria-Louisa Harrison used the metaphor of a train journey to address the journey of life and death, with Maria-Louisa’s voiceover playing over continuous footage of train tracks.

Isabel Fernando’s ‘Space’ examined the use of space within the home and its relationship to particular family members, looking at private, domestic areas to ask how space can represent and define personal identity.

You can learn more about ‘Secrets and Lies’ in this feature for Next Up, an online news and culture magazine created by LCC BA (Hons) Journalism students James Childs and Diana Tleuliyeva.

Read more about BA (Hons) Media and Cultural Studies

The post LCC students uncover Secrets and Lies at Dalston’s Doomed Gallery appeared first on London College of Communication Blog.

LCC students uncover Secrets and Lies at Dalston’s Doomed Gallery

exhibition PV

Students and guests attend the Private View at Doomed Gallery. Image by exhibiting student Lilian von Keller.

Third-year students on LCC’s BA (Hons) Media and Cultural Studies course recently gained invaluable industry experience by organising an off-site exhibition of their work at London’s Doomed Gallery.

‘Secrets and Lies’ explored the idea of individuality from both a creative and theoretical perspective, with the work on show often highly personal and covering subjects as diverse as religion, sexuality and architecture.

Students worked in teams to arrange different aspects of the exhibition, learning about the challenges of events organisation in the process.

Doomed Gallery in Dalston supports both emerging and established artists, with an emphasis on photography. The exhibition space has hosted work by over 300 photographers since opening its doors in 2011.

For the LCC show, Latisha Berker-Boyd exhibited a collection of naked selfies, some found via Facebook, entitled ‘The Theory of Nude’, inspired by the digital era and current trends in self-expression.

Gizem Kaya’s work explored cliches created by the media about Muslim women, with Gizem juxtaposing portraits of her subject, in which she gazes back at those who have placed her under scrutiny, with the woman’s framed wedding vows.

set up

Students prepare work for their show. Image by exhibiting student Lilian von Keller.

Heidi Agyapong’s ‘Strangers’ featured 28 Londoners photographed using Polaroids, together with a single word the subjects chose to describe their character. Heidi wanted to challenge London’s anonymity by creating a sense of closeness with people we would not otherwise get to know.

‘Vertical Landscapes’ by Lilian von Keller was a surrealist work highlighting the unexplored spaces created by urban architecture, and imagined a vertical walk up the side of a skyscraper.

Video piece ‘Secrets of our Journey’ by Maria-Louisa Harrison used the metaphor of a train journey to address the journey of life and death, with Maria-Louisa’s voiceover playing over continuous footage of train tracks.

Isabel Fernando’s ‘Space’ examined the use of space within the home and its relationship to particular family members, looking at private, domestic areas to ask how space can represent and define personal identity.

You can learn more about ‘Secrets and Lies’ in this feature for Next Up, an online news and culture magazine created by LCC BA (Hons) Journalism students James Childs and Diana Tleuliyeva.

Read more about BA (Hons) Media and Cultural Studies

The post LCC students uncover Secrets and Lies at Dalston’s Doomed Gallery appeared first on London College of Communication Blog.

LCC alumna creates global platform for Congolese fashion

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Congo Fashion Week 2014. Image © Etoile Photo

Marie-France Idikayi, a graduate of LCC’s BA (Hons) Live Events and Television course, has established a global showcase for African fashion in the Democratic Republic of Congo by founding Congo Fashion Week.

The week’s first events took place in Brazzaville and Kinshasa and were inspired by Marie-France’s desire to create a stronger fashion industry in the area by bringing together style and showbusiness.

The LCC alumna is keen to promote upcoming and established Congolese and African designers to the fast-growing international market. Congo Fashion Week features fashion shows, exhibitions and talks, giving buyers, members of the public and the media the opportunity to discover the latest trends in the industry.

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Congo Fashion Week 2014. Image © Etoile Photo

Marie-France hopes that her project will ultimately boost national tourism and contribute to the country’s economic empowerment and growth, building strong brands within the Congolese community both in Congo and the wider diaspora.

Congo Fashion Week attracted attention from Vogue Italia in December 2014 – see the feature here.

As part of her LCC degree, Marie-France also launched a fashion and lifestyle magazine called Molato, meaning fashion, outfit, garment or clothes in Lingala, one of the national languages of the Democratic Republic of Congo.

The magazine’s aim is to promote African fashion and people making a difference in it. Marie-France explains: “Our societies are culturally rich but at times we fail to give them the attention required to share our pride with other nations.”

Marie-France is currently busy preparing this year’s events and building Molato’s audience after receiving business advice from the Congolese government.

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Congo Fashion Week 2014. Image © Etoile Photo

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Congo Fashion Week 2014. Image © Etoile Photo

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Congo Fashion Week 2014. Image © Etoile Photo

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Congo Fashion Week 2014. Image © Etoile Photo

Read the latest edition of Molato

Read more about BA (Hons) Live Events and Television

The post LCC alumna creates global platform for Congolese fashion appeared first on London College of Communication Blog.

New Course Discourse // MA Advertising

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MA Advertising Course Leader Dr Cui Su.

In our latest New Course Discourse feature, we meet Course Leader Dr Cui Su to find out more about MA Advertising, an exciting new postgraduate option which started in 2014.

Can you give us a basic outline of the course?

MA Advertising mainly deals with how technology has changed – or how it impacts – advertising practice, how people react to advertising, and how people interact with it.

The main focus of the course is very much on digital, interactive, global advertising, so there’s a strong technological slant to it. This is partly to distinguish from BA (Hons) Advertising, which deals with more of the foundational principles of advertising, art direction and copywriting.

Here we’re asking bigger questions about technology. It’s a mixed course, so it’s half practice, half theory. ‘Contemporary advertising practice meets cutting edge theory’.

We engage with all kinds of media theory about social networks, big data – and also with debates that are in the public realm right now. So things to do with privacy, surveillance, all these big issues that will affect consumers.

On the practical side we do work on briefs – we’re currently working on the D&AD New Blood briefs – doing practical advertising work with interdisciplinary practitioners.

We have an art director pop in from a creative agency, for example, and we have a design researcher who’s done interaction design. The MA responds to the industry.

I think the industry’s working out what to do with new technology, how to react to it – and you can see this in the new job roles that are coming up. It’s not just art director, copywriter, account planner – you’ve got technologists, data strategists, digital roles.

It’s really about getting to grips with the changes and impact of technology on advertising practice. I think it’s exciting.

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MA Advertising project by Valentin Guiod and Mimi Choi promoting 3D printing company Tinkerine. Image © Valentin Guiod

Can you explain more about what the step up from undergraduate to postgraduate study in advertising involves?

Students would definitely experience a change in terms of more high-level thinking, applying theory to practice and having practice inform theory. There will be that iterative cycle, and there will be more independent research.

The PG course is more research-intensive and we hope to eventually have PhD students as well, so that’s the reason for having this theoretical and research slant. In terms of practice, I guess the difference is we deal with bigger questions that transcend just responding to a client brief.

We’re not really like, for example, the Miami Ad School or Hyper Island – we do a combination of both theory and practice, and place them on an equal footing. Portfolios are important but they’re not the only thing.

The idea is to get our graduates one rung up above all the other candidates – just to have experimented a little bit more.

What is the particular advantage of studying advertising at LCC?

I think there’s a huge advantage to studying advertising in an art/design-led school, because it’s not seen as a subsidiary component.

Typically in this country you see advertising courses in a business school, as part of their marketing department, and you maybe study a module called advertising as part of your wider degree in marketing, marketing communications, or business.

Here it’s front and centre. We take it very seriously and we take a very creative approach, so although we do take into account a lot of marketing principles, we’re asking slightly different questions that are more focused on media, impact, the relationship with creativity – things like that.

I think LCC’s also a good place to do that because it’s in London – the beating heart of the advertising industry. It’s a nice combination – aware of the bottom line and also interested in innovation and creativity.

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MA Advertising project by Valentin Guiod, George Mylonas, Marco Liu and Mimi Choi promoting healthy non-alcoholic drink Suso. Image © Valentin Guiod

How did your current students arrive on the course, and what will you be looking for in future applicants?

The age ranges between 22 and 40. Currently we have a student who’s already got his own company and has been a graphic designer for many years, and he’s looking to skill up.

We have a student from Malaysia who’s been in the industry for years and just wants to gain skills in a more formal setting, and we also have people who’ve come straight from BAs in art direction, design or marketing. But we also have a medic!

It’s quite eclectic, and I think we want to keep it that way, because it ties in with the whole interdisciplinary approach. I think it’s worked really well, in that the students are able to bring their experiences and interact with each other.

Ideally I would like my applicants to have had some work experience, although that’s not a requirement – only because they could bring their professional experience into the classroom, which would be very useful.

I think this course would suit anything from a BA Literature to a BA Computer Science graduate; somebody who wants to get into advertising and hasn’t been able to, and wants to know about some of the bigger issues; or someone who wants a career change.

Where might the MA course lead for its graduates?

After the MA preferably they would stand out from the marketing graduates. In terms of job destinations, I would think they could become digital strategists, planners, creative directors, copywriters.

The technology side of the course content is not so much to turn them into coders, but if you’re an art director and you’re talking about a campaign that involves an app, you’re able to talk to a developer on an equal footing.

The knowledge and skills you gain from the course allows you to interact confidently with coders and app designers. You’re able to understand the literacy of the technology and its potential applications and, possibly, restrictions.

So I’d say they would run the full gamut of jobs – community manager to art director to setting up their own business.

Visit the MA Advertising course page

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